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Starting Your Own Business: The Hows, Whens, and Whys

Wednesday, April 14, 2021
7:00–8:00 pm

Have you dreamed about turning your unique ideas, skills, and talents into a business of your own? Or perhaps you have recognized the increasing value of having an entrepreneurial mindset in today’s fast-moving world of work. Join us to hear the success stories of four women who have made it happen! Bring your questions for the Q & A session at the end.

Alessa Caridi will be our panel moderator. Alessa is the owner and founder of JōbuFIT, a workplace wellness program.

JANINE JUST
Janine Just, or JJ as she prefers, connects audiences to a brand’s story through one-of-a-kind experiences. Experiential event expert, super-connector, and storyteller, JJ has experience with brands in every tier, bringing a broad scope of expertise to her clients. Honing a brand’s message to bring bold storytelling techniques to experiential marketing, JJ has worked with major brands and organizations including Citigroup, Keds, SONY, NARS, KIND Snacks, Columbia Sportswear, Coca-Cola, Douglas Elliman, Martino Cartier, Wigs & Wishes, Deep Eddy Vodka, Harmless Harvest, Will Lane Athletics, KD New York, and LAHIVE. She creates experiences that allow brands to connect with their core audience. She utilizes traditional PR and maximizes social media for campaigns that allow a brand to reach further.
website: http://caravansocialclub.co/
Instagram: @carvannyc + Personal Instagrams: @janinejust @caravangirlnyc
Facebook Group: https://bit.ly/CSC-Facebook-Group

CLAUDINE DESOLA
Claudine DeSola is the founder of Caravan Stylist Studio, an experiential space in NYC for influencers, editors and celebrity talent. At the studio she has worked with brands from Unilever, Johnson & Johnson, and Pfizer. Prior to the studio, Caravan was the first ever retail store on wheels in a RV and gained press attention around the world. She had two pop up stores as well and worked with emerging designers to selling some of the first bags by FEED. Claudine was coined by the New York Times to have an eye for independent designers and also was featured on Good Morning America, Elle, Entrepreneur, Inc, WSJ and more. Prior to her work styling she ran a successful PR agency, where she handled the global PR for W HOTELS, and launched brands such as Rock & Republic, Too Faced, Elf Cosmetics, and helped with rebranding for brands like Converse Chuck Taylor, Gola and Kipling.

CANDI OBRENTZ
Candi Obrentz is an idea execution strategist, inventor and cheerleader for innovation. A former banker turned entrepreneur, Candi created RestoPresto® after discovering a gap in the market for an easily portable, wearable blanket, which she launched to the market through an overfunded Kickstarter campaign. The product was granted a patent and received press on the TODAY Show, Frommer’s Travel, Yahoo! Finance, and Good Day Dallas which led to sold out inventory.
While RestoPresto® is in strategy mode Candi uncovered another gap, this time in the intellectual capital market for a trustworthy advisor who has firsthand experience of creating a product from scratch and successfully bringing it to market. To supply the demand, she formed a customized consultancy business, collaborating with individuals and start-ups, across industries, to bring their ideas to life.
www.candiobrentz.com
Twitter & Instagram: @candiobrentz
Facebook: @WorkWithCandiObrentz

SABINA HITCHEN
Sabina Hitchen is an entrepreneur, speaker, and publicity strategist dedicated to shining a spotlight on and amplifying small business owners, entrepreneurs, coaches, and authors. She is the founder of Press for Success, an online publicity school and membership community, which Entrepreneur Magazine recently called “the online school turning biz owners into PR pros.” All of Sabina’s work is rooted in educating and empowering people to get publicity and build buzz strategically and confidently. In her former professional life, Sabina was a high school teacher and designed an education curriculum before moving to New York City and accidentally discovering her love of public relations at a temp job. Within 18 months she had her own agency in Manhattan, and the rest was history. Get daily doses of PR gems and mindset boosts by following her @sabinaknows on Instagram!
www.pressforsuccess.com
Instagram and Twitter: @sabinaknows

This is a virtual event. You will receive the Zoom link when you register.